SEE IT LIVE

Challenges and Solution

IPLC approached us for a website redesign and a new student management system. Their existing website was outdated, difficult to navigate, and didn’t reflect the school’s modern approach to education. The goal was to create a website that not only looked visually appealing but also provided an intuitive experience for current and prospective students, parents, and staff.

The primary challenges identified were:

• Outdated Design: The school’s previous website had a dated, static design that didn’t convey the institution’s progressive, dynamic educational environment.
• Poor Navigation: Information was difficult to find, especially for prospective parents and students who needed easy access to details about admissions, school programs, and events.
• Mobile Usability: The existing site was not mobile-friendly, which was a significant issue, as more users were accessing the site on smartphones and tablets.
• Lack of Integration: The website didn’t integrate well with the school’s internal systems (such as student portals, event calendars, and application forms), leading to a fragmented user experience.

 

Objectives:

• Visual Redesign: Develop a modern, visually engaging site that reflects the school’s brand identity and commitment to excellence.
• User-Centered Navigation: Streamline navigation to ensure prospective parents, students, and staff could easily find what they need.
• Mobile Optimization: Ensure that the website was fully responsive and easy to use on all devices.
• Incorporation of Key Features: Integrate essential features like online applications, event calendars, and student portals to improve convenience for all users.
• SEO and Performance: Improve search engine optimization (SEO) and site performance for better discoverability and faster load times.

 

 

Solution:

Our team worked closely with the IPLC administration to ensure that the new website would meet both their functional needs and aesthetic expectations. The process involved several key steps:

1. Discovery & Strategy:
   • Conducted a series of interviews with key stakeholders, including administrators, teachers, parents, and students, to understand the main pain points and needs.
   • Developed user personas for various audiences (prospective parents, current students, faculty, etc.) to ensure that the site’s design and features would meet their needs.
2. Design & Development:
   • User-Friendly Interface: Created wireframes and mockups based on the feedback from stakeholders. The site’s design was modern, clean, and aligned with the school’s branding. Key elements included high-quality images of the campus and students, a vibrant color palette, and intuitive call-to-action buttons.
   • Simplified Navigation: The site was organized around key areas: Admissions, Academics, Extracurriculars, Parent Resources, and School News. An easily accessible search bar was added to enhance usability.
   • Responsive Design: Developed the site to be fully responsive, ensuring a seamless experience on all screen sizes, from desktops to smartphones.
   • Integration of Key Features: Integrated an online application form, event calendar, school blog, and a secure student portal for accessing grades, schedules, and assignments.
   • SEO Optimization: Optimized the site for SEO by ensuring that all content was search-engine friendly and that the site loaded quickly for improved user experience and discoverability.
3. Launch & Training:
   • Conducted a soft launch to allow key staff members to test the site before going live. After receiving feedback and making adjustments, we officially launched the new website.
   • Provided training for IPLC administrative team on how to update content, manage events, and utilize the CMS (content management system) to ensure long-term ease of use.